![[MSP] Search Equity](/brand/search-equity-inline-msp-reverse.svg){kind=small}
Be the MSP buyers find, check and choose.
Whether a new client hears about you through a referral, an ad or a cold email, they almost always look you up before they pick up the phone. What they find in your Google reviews, on your website and in an AI assistant's answer decides whether that call happens. I measure all of it from public data, show you what a buyer sees, and help you fix the parts that are costing you calls.
No MSP is named or ranked. See the full Utah index.
Search is where buyers check every other channel.
Most of them already have an IT provider.
In my experience running marketing at two MSPs, more than half of new leads came from organic search, and 70%â80% of those searchers were looking to switch providers. Kaseya's 2026 survey of MSPs points the same way (33% of MSPs say new clients are mostly switchers, 49% a mix).
$30Kâ35K a year, often for a decade or more.
That is what a new managed-services client has been worth in my experience. Because most MSPs lose only a small share of their clients each year, a good client tends to stay well over ten years, which makes one client worth 10 to 15 times that yearly figure over the life of the relationship.
Your reviews, your website and what AI says about you.
Someone switching providers is comparing you with the one they are leaving, so they look closely. They notice how recent your reviews are and whether you reply to them, whether you have a page for the service they need, and what an assistant like ChatGPT says when they ask it for a recommendation.
Sources: Danny's experience running marketing at two MSPs (labelled as experience, not a survey); Kaseya State of the MSP 2026; ScalePad MSP Trends Report 2026 (45% of MSPs lose 1â5% of clients a year, 27% lose 6â10%).
What MSP owners usually tell me before we look at anything.
Referrals have slowed down.
They still bring in the best clients, but there are fewer of them, and nobody is quite sure what the second source of new business should be.
The reviews stopped coming in.
The technician who used to ask for reviews moved on, and the newest Google review is now months old. Buyers notice the date before they notice the stars.
The ads send people to the homepage.
Someone clicks an ad for managed IT services and lands on a page that talks about everything you do, with nothing to download and no clear reason to call.
AI assistants don't mention you.
A prospect asked ChatGPT for the best IT company in your city and it named three firms, and yours wasn't one of them.
See your business the way a buyer sees it.
After the search check you can ask for your full snapshot. It looks you up the way a buyer would, reading your website and every office's Google listing, checking how recent your reviews are, and asking AI assistants the questions your buyers ask.
You get it as a short PDF that arrives by email usually within the hour. The first page tells you what was found and what I'd fix first, and the pages after it show the full scorecard with a link for every finding, so you can check each one yourself. It's free, and there's nothing to sign.
A 100-point scorecard, published in full.
The same scorecard runs in your free snapshot, in the paid audit and in every re-score afterwards. Every check and its weight is on this site, so you know exactly how you are being measured before you talk to anyone.
What the strongest Utah MSPs do differently.
We compared the top quarter of the 33 MSPs we scored with everyone else. The gap has little to do with star ratings, because all 33 rate 4.5 or better. It shows up in whether new reviews keep coming in, whether there is a page for each city they serve, and whether AI assistants name them when a buyer asks.
If you decide you want help, there are three steps.
We agree on the whole path at the start, so the decision to continue isn't made at day 120, when the work is newest and the results are still coming in.
Search & Reputation Audit
Over ten business days I score your MSP on the published checklist, compare you with the providers in your metro, and give you a fix list in the order that brings in the most calls first. What the audit includes
120-day Search Foundation
We move your website to a fast setup that you own, build the service and location pages buyers search for, complete every office's Google listing, and get a review program running within 30 days. How the 120 days work
Operating retainer
The monthly work that keeps your score climbing, which means new pages where there is real demand, review follow-up, regular checks on what AI assistants say about you, and a re-score every quarter.
Founder-led MSPs and MSP groups.
- Founder-led MSPs doing roughly $3M or more a year, with at least one account executive selling and mostly recurring revenue.
- MSP groups, often private-equity backed, that own several local brands. Every brand gets the same build, which is why the twelfth brand costs a fraction of the first.
It's probably not a fit for break-fix shops, for owners who still do all the selling themselves, or for businesses outside the US. That isn't a judgement on the business. The work only pays off when someone is ready to answer the extra calls it brings in.
A new agency, so here is the evidence instead of logos.
- The scorecard is published, with every check and its weight on the method page.
- The Utah data is public. We scored 33 MSPs and show only aggregate figures on the index page.
- I've done this work before. I ran marketing for a founder-led Utah MSP and then for the PE-backed group of 15 MSP brands that acquired it. More about me
- This site runs on the setup I'd build for you, with pages that load fast, structured data that search engines and AI assistants can read, and AI crawlers allowed in.
Short essays built from the data, written for owners.
Your next client is switching providers. Here's what they check first.
Most new MSP clients come from another provider. Before they call, they read your reviews, check how recent they are and, more and more often, ask an AI assistant. Here is what the 2026 data says.
What AI assistants say when Utah businesses ask for IT help
We asked an AI assistant the questions a Utah business owner asks when looking for IT support, 89 times across four metros, to see who gets named, who does not, and what the named firms have in common.
The review habit that outlasts any campaign
Every one of the 33 Utah MSPs we scored has a 4.5-star rating or better, yet ten got no new Google review in 90 days. Here is why recency is the gap, and the habit that closes it.
Straight answers.
If your question isn't here, bring it to the call and I'll answer it there.
Who is this for?
US managed IT providers doing roughly $3M or more a year, with at least one account executive and mostly recurring revenue, and groups that own several MSP brands. It's usually not a fit for break-fix shops or for owners who still do all the selling themselves.
What does it cost?
It depends on how many offices and brands you have and on what your snapshot shows, so I'd rather not quote a package before we've looked at your business together. We go through your findings first, and if working together makes sense, we talk about cost at the end of that conversation. The search check and the snapshot are free.
Is the snapshot really free?
Yes. It's prepared from public data and sent to you by email, there's nothing to sign, and the fix it gives you is yours to keep whether or not we ever speak again.
Do you run Google Ads?
Not as part of the audit or the foundation. Organic search, the map and AI answers are cheaper places to start winning, so they come first. Paid search is an optional later step once the foundation is in place.
How do you measure AI visibility?
AI assistants can give a different answer every time you ask, so I don't rely on one answer. I ask the same buyer questions several times on more than one assistant and score how often you're named, which gives a steadier number than any single reply.
Who owns the website if we work together?
You do. The site, the code and the content live in accounts you own, on a documented setup any developer can work with, so nothing goes dark if you stop working with us.
Do you name the MSPs in your Utah index?
No. The index only publishes aggregate figures. Any MSP in it can ask privately for its own scorecard, and being a client never changes a score.
Start with the one-minute search check
Answer five questions and you'll see your weakest area and the one fix I'd make first, right there on the page. If you'd like the full picture after that, your full snapshot report arrives by email usually within the hour.