# MSP Search Equity

> MSP Search Equity helps US managed IT providers (MSPs) become the provider buyers find, check and choose: on Google, in reviews and in AI assistant answers. Every MSP is measured on a published 100-point scorecard (reviews and referral sites 26, AI visibility 24, web presence 18, SEO architecture 18, website stack 14) using public data only. Run by Danny de Vries.

Key facts:
- The scorecard, its checks and weights are public at https://mspsearchequity.com/how-it-works.
- The Utah MSP Search Equity Index scored 33 local Utah MSPs on 2026-10-08; it publishes aggregate figures only and never names or ranks an MSP.
- AI visibility is measured as a mention rate (the share of repeated runs of fixed buyer questions that name the MSP), not a single answer.
- Offers: a Search & Reputation Audit, a 120-day Search Foundation and an operating retainer. Prices are discussed on a call, not published.
- Contact: support@dannydevries.com

## Pages
- [MSP Search Equity: be the MSP buyers find, check and choose](https://mspsearchequity.com/): Search, reviews and AI visibility for managed IT providers, measured on a published 100-point scorecard, with a free search check and snapshot report.
- [How it works: the 100-point Search Equity scorecard](https://mspsearchequity.com/how-it-works): The method in full: five pillars, every check and its weight, public data only, and how AI visibility is measured as a mention rate rather than one answer.
- [About Danny de Vries, MSP Search Equity](https://mspsearchequity.com/about): Danny de Vries ran marketing for a founder-led Utah MSP and then for the PE-backed group of 15 MSP brands that acquired it. He does every audit himself.
- [Utah MSP Search Equity Index: what 33 Utah MSPs show buyers](https://mspsearchequity.com/utah-index): Aggregate findings from scoring 33 local Utah managed IT providers on the 100-point scorecard, from public data, on October 8, 2026. No MSP is named.
- [Book a 30-minute call to go through your snapshot](https://mspsearchequity.com/book): Pick a time for a 30-minute Zoom call with Danny to go through your MSP snapshot, where a buyer is most likely to lose you, and the fix to do first.
- [Writing for MSP owners: search, reviews and AI](https://mspsearchequity.com/writing): Short essays for MSP owners, built from public data and sourced line by line, about what buyers check, what AI assistants say and the habits that last.
- [Privacy: what MSP Search Equity collects](https://mspsearchequity.com/privacy): What this site collects, why, where it goes and how to have it deleted.

## Tools
- [The MSP search check: five questions, one minute](https://mspsearchequity.com/search-check): Answer five questions about your MSP and see your weakest search area and the fix worth doing first, then get your full snapshot report by email.

## Offers
- [Search & Reputation Audit for MSPs](https://mspsearchequity.com/audit): Over ten business days your MSP is scored on the published 100-point checklist, compared with your metro, and given a fix list in order of impact.
- [The 120-day Search Foundation for MSPs](https://mspsearchequity.com/foundation): A fast website you own, the service and location pages buyers search for, every office complete on Google, and a review program running within 30 days.

## Writing
- [Your next client is switching providers. Here's what they check first.](https://mspsearchequity.com/writing/next-client-is-switching): Most new MSP clients come from another provider. Before they call, they read your reviews, check how recent they are and, more and more often, ask an AI assistant. Here is what the 2026 data says.
- [What AI assistants say when Utah businesses ask for IT help](https://mspsearchequity.com/writing/what-ai-says-utah-it-help): We asked an AI assistant the questions a Utah business owner asks when looking for IT support, 89 times across four metros, to see who gets named, who does not, and what the named firms have in common.
- [The review habit that outlasts any campaign](https://mspsearchequity.com/writing/the-review-habit): Every one of the 33 Utah MSPs we scored has a 4.5-star rating or better, yet ten got no new Google review in 90 days. Here is why recency is the gap, and the habit that closes it.

## Optional
- [RSS feed](https://mspsearchequity.com/rss.xml)
- [Sitemap](https://mspsearchequity.com/sitemap-index.xml)
- [Full text of the method, offers, FAQs and essays](https://mspsearchequity.com/llms-full.txt)