Essays for managed IT providers on search, reviews and AI visibility, built from public data and sourced line by line. By Danny de Vries.https://mspsearchequity.comhttps://mspsearchequity.com/writing/next-client-is-switchinghttps://mspsearchequity.com/writing/next-client-is-switchingMost new MSP clients come from another provider. Before they call, they read your reviews, check how recent they are and, more and more often, ask an AI assistant. Here is what the 2026 data says.Thu, 08 Oct 2026 12:00:00 GMTReviewsBuyershttps://mspsearchequity.com/writing/what-ai-says-utah-it-helphttps://mspsearchequity.com/writing/what-ai-says-utah-it-helpWe asked an AI assistant the questions a Utah business owner asks when looking for IT support, 89 times across four metros, to see who gets named, who does not, and what the named firms have in common.Thu, 08 Oct 2026 12:00:00 GMTAI visibilityUtahhttps://mspsearchequity.com/writing/the-review-habithttps://mspsearchequity.com/writing/the-review-habitEvery one of the 33 Utah MSPs we scored has a 4.5-star rating or better, yet ten got no new Google review in 90 days. Here is why recency is the gap, and the habit that closes it.Thu, 08 Oct 2026 12:00:00 GMTReviews