![[MSP] Search Equity](/brand/search-equity-inline-msp-reverse.svg){kind=small}
Danny de Vries
I ran marketing for a founder-led Utah MSP, and then for the PE-backed group of 15 MSP brands that acquired it, where I built the search, review and AI-visibility systems across all of them. Now I do the same work for MSPs like yours.
- Ran marketing at i.t.NOW, a founder-led managed IT provider in Utah.
- Then at Courser Technology Group, the private-equity-backed group that acquired it, with 15 MSP brands in more than ten states.
- Trained as a chartered accountant, with an MBA.
- Author of AI Ready.
- Lives in Farmington, Utah.
An owner's eye on a marketing plan.
At Courser Technology Group I worked on the same parts of MSP marketing this agency now offers. That meant landing pages and campaigns run across many brands at once, the search and AI-visibility standard for moving the brands' websites off WordPress, review and testimonial programs for each brand, and audits of AI-crawler access, structured data and service pages across a whole portfolio of MSP sites.
Before MSPs I spent two decades in finance and in running companies in Europe and the US. I trained as a chartered accountant and hold an MBA, so I read a marketing plan the way an owner reads a P&L, asking what it costs, what it returns and when.
I also write about practical AI for business owners, and I'm the author of AI Ready: Your Roadmap to Leading in the AI Era and #Golden Followers.
Four things the work is built on.
Search is how buyers check you, whatever channel they came from.
A referral, an ad and a cold email all end the same way, with the owner typing your name into Google and reading what comes back. That makes search the check on every other channel you invest in.
Reviews are a habit, not a budget.
The MSPs with the strongest reviews are the ones where technicians ask after every resolved ticket, and no campaign beats that.
AI assistants read what you publish.
If your site lists every service on one page, or has no clear answers to the questions buyers ask, the assistant has little to go on and names someone else.
You should own everything.
A website that only your agency can edit is something you're renting from them, not something you own.
I take every call and do every audit myself.
The build work runs on a documented engine and template, which is how a group's twelfth brand costs a fraction of its first. Everything I measure is on the method page, including the parts that make the work look simpler than agencies usually admit.
I'm a new agency, so there are no client logos here yet, and I won't invent any. What you can check today is the published scorecard, the Utah data, and this site, which runs on the same setup I'd build for you.
Talk to me directly
Thirty minutes with your snapshot on the screen, and an honest view on whether the audit is worth it for you yet.