[MSP] Search Equity
Step one

Search & Reputation Audit

Over 10 business days I score your MSP on the published 100-point checklist, compare you with the providers in your metro, and hand you a fix list in the order that brings in the most calls first. You can read every check before you decide anything.

Page one of a snapshot for the fictional MSP Example IT: what was found and the three fixes to make first.
The audit starts from the same scorecard as this free snapshot and goes much further. Example IT is a fictional MSP.
What the audit answers

Four questions most owners can't answer today.

Most MSP owners know how many tickets closed last month. Very few know what a business owner sees when they search for IT support in their town, or what an AI assistant says when someone asks it for a recommendation.

  1. Do buyers find you?

    When someone searches for what you sell in your area, do they find you, and which of your pages do they land on?

  2. Does what they find agree?

    Do your reviews, your Google listings and your website tell the same story, and do they look current?

  3. Does AI name you?

    When a buyer asks an AI assistant, are you named, and is your own website the source it quotes?

  4. What is worth fixing?

    Which fixes are worth doing now, which can wait, and which aren't worth doing at all.

What you get

Six things you keep, whatever you decide next.

01

Your score out of 100

Across the five areas, which are reviews & referral sites (26), ai visibility (24), web presence (18), seo architecture (18), website stack (14). Every point shows what was seen and where you can check it.

02

Your local benchmark

Your score next to the MSPs you compete with in your metro, measured with the same public checks.

03

An AI answer report

Set buyer questions asked several times on more than one assistant, showing how often you're named, how often your own site is the source, and what is said about you.

04

The fix list, in order

Every gap ranked by the calls it's costing you, with who should fix it, whether that's you, your web person or us. It also tells you what isn't worth fixing yet.

05

An ad landing check

If you run ads, I'll show you where those clicks land on a phone and what that page asks a visitor to do.

06

A call to go through it

We walk through the findings together, with whoever looks after your marketing on the call too, and I answer every question you have.

Audit questions

Before you book.

How long does the audit take?

Ten business days from the kickoff call to the call where we go through the findings.

What if the audit finds nothing useful?

If the audit finds nothing you can act on, you get the fee back. That promise is written into the audit agreement.

Do we have to buy the Search Foundation afterwards?

No. The fix list is yours either way, and every item says who could do it. Plenty of owners hand it straight to their own web person.

What do you need from us?

A short kickoff call, a list of your offices and core services, and the name of whoever looks after your marketing today. Because the audit runs on public data, it can start the day you book.

See a short version on your own MSP first

The call starts with your snapshot, so you can judge the work on your own business before you decide anything.